Research

Research is a key element in the design of a successful website.

• Know your competition - and create a site that ‘makes the difference’.
  - who are they?
  - what are their strengths?
  - what are your strengths?
  - what do you do better?

• Know your customers
  - what are their needs?
  - how can you satisfy them?
  - how can you make them use you?
  - how do they prefer to get in touch?