Planning the Structure

Planning is essential to get the best out of your website.

To be organised
there needs to be a structure.

What are your key messages?
How should you arrange the information?

What should be in your:
Main sections
Subsections
explanations.

Consider:

• your audience - current and potential customers
  - what do you want to tell them?
  - what will your visitors want to do?
  - what do you want your visitors to do?
  - what is your most important message?

Plan:

• information - the content and layout
  
• hierarchy - brief at the top, details deeper
  
• layout - clear, concise categories
  
• easy navigation -’self-select’ or ‘guided’

Decide:

• how you want visitors to contact you