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Our
specialist Search Engine Optimisation department does nothing
but search engine optimisation and has achieved a substantial increase
in traffic for our clients.
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you need to bother with Search Engine Optimisation?
You
want your website to help build your business.Your prospective customers
use search engines (SEs) to find suppliers of your product or service.
SEs let your customers know where you are.
If you’re not listed, they’ll give their business to
someone who is!
Cravenplan's
specialist Search Engine Optimisation (SEO) department:
- specialises
in SE analysis and submission.
- works
with you to research key words and phrases to help your customers
to find you.
- researches
your web-competition and crafts your site for maximum appeal to
each of the major SEs.
- submits
your site (by hand) to gain the best possible ‘unfair advantage’
for you.
- advises
you on ways of getting your site to load quicker.
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Leaving appearance
aside, there are two main criteria a web site must fulfill, firstly it
must present information quickly, in an easy to navigate fashion, secondly,
it must be easily found in the major search engines. Whether building
from scratch, or modify an existing web site, search engine optimisation
is a fundamental consideration.
Independent
research suggests that around 90% of people searching the web for products
or services will use one of the top 10 search engines and that three quarters
of them don't look past the first two or three pages of results.
If a page
doesn't display within the first 12 to 15 seconds, most people will abandon
it, in any event, most people have made up their mind within the first
7 seconds!
So we endeavour
to get our sites as high as possible in the search engines, whilst ensuring
they are presented quickly. This is "Search Engine Optimisation".
Search engine
submission is also a major consideration. The top 10 major search engines
are responsible for almost all searches, so we only concentrate on these.
Many of them share their results out to the smaller engines anyway, so
there is absolutely no point in submitting to 30,000 search engines, infact
it can do more harm than good!
Website rankings change almost daily.
We stay up to the minute with SE developments.
We use five different programs to constantly monitor and reassess our
results.
We put every effort in to maintain and improve your website’s position
in searches.
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