Paid Results Inktomi Inktomi Web partners Price Guide and Details

Unfair Advantage - helping users to find you on the Web.

Visibility
Even the best web site on the planet will not succeed unless it can be found. Trade will go to your competitors who's web sites are well represented in search engines and directories.

Analysis
In order to succeed and realise it's full potential, we must understand the site's present limitations. Whether you opt for an assessment or proceed straight away with optimisation and marketing, we offer a professional analysis and assessment of not only the web site, but your market, aspirations and expectations, including deep research on keywords and phrases, which engines suit your product or service best whether to go for a Yahoo USA or UK submission.

Submission
Included in the Optimisation package is submission to the major free search engines and directories. There is often a considerable lead time between free submission and becoming indexed, 3 months is not uncommon. Therefore, for quicker, more predictable results, we recommend one or more paid inclusion, submission or pay per click programmes. See Paid Results page for details.

FAQs
I can already find my site in MSN, why do I need Inktomi?
Inktomi re-index each 'paid' page every 48 hours allowing improvements and changes to show much more quickly than normal. Furthermore, most search engines share results. Getting better coverage in the major search engines also means getting higher rankings. This increases 'link' and 'hit' popularity, giving a further boost.

So I'm in Inktomi, how can you improve my site's ranking?
Coupled with one of our maintenance plans, we monitor your position on a regular basis, optimising and tweaking your Web site to move it further up the rankings.

My promotions change throughout the year, can I change my keywords?
The big advantage with Inktomi Espotting and Overture is the fact that your site will be re-indexed every 48 hours, so you can change the content as regularly as you like. This way, your listing is 'bang up to date' making promotions and campaigns more effective.

Overture is an Inktomi partner, why do you recommend both?
Inktomi results in Overture always appear below the 'pay per click' results. Additionally, many other search engines use Overture's 'pay' results.

Can you guarantee I'll be included in Yahoo?
No. Yahoo do not guarantee inclusion, even though they charge for submission. Having said that, we have not had one refusal yet - experience counts. Yahoo is the most popular and well used directory both in the USA and here, so the benefits of inclusion are well worth the risk.

I could submit my Website myself and save money!
Yes and no. You could undoubtedly submit your site but could you optimise it for searchability? Then how would you monitor it's position in all the important engines? The danger of DIY is that, if the Web site is not optimised to the latest standards, or the submission is incorrect, it will rank far lower than the position we could achieve. The result is wasted submission fees.
Cravenplan have years of experience, subscribe to the latest search engine news letters and software.

Terms & conditions
Inktomi inclusion is per 12 months.
Web site optimisation is subject to a Cravenplan maintenance agreement.
We will use £10 from your payment to start a Overture or Espotting account which will remain active for 12 months or until the exhaustion of the £10 credit, whichever occurs first. If you wish to continue the Overture program, Cravenplan can to manage your account through a maintenance contract, affording the benefits associated with that contract.
We cannot guarantee inclusion in Yahoo or site ranking in any search engine or directory.